Diploma in Sales and Marketing

About this course

The Diploma in Sales and Marketing runs for six months and is aimed at people who want to improve their selling and marketing skills, including practising salespeople. BIMT lists edupro as the awarding body on the programme page. The modules are principles of marketing and branding, market research and sales techniques, principles of management, business law, basics of management information systems, principles of organisational behaviour and a mandatory field visit. Learners are taught to carry out a market analysis, develop strategies to raise product sales, apply segmentation, targeting and positioning, and retain clients in competitive markets. Applicants should be 16 or older with intermediate English. Roles on the page include retail sales associate, telemarketer, social media manager, sales and marketing manager, marketing specialist and sales representative.