Diploma in Business and Marketing Strategy

About this course

The Diploma in Business and Marketing Strategy treats business through an entrepreneurial lens, whether the aim is to start a venture or to bring new initiatives into an established firm. It lasts six months. BIMT lists EduPro as the awarding body on this page. Modules cover market research and sales techniques, introduction to business and marketing strategies, basics of accounting and finance, principles of management, business law, basics of management information systems and a mandatory field visit. Stated outcomes include understanding strategies used by small and large businesses, identifying suitable strategies and building the confidence to run a business and motivate a team. The programme asks for learners aged 16 or older with intermediate English. Careers mentioned are entrepreneur, business development manager, public relations specialist, recruiter, business consultant and product and service development manager.