Bachelor of Business Management (Honours) in Marketing Management

About this course

This four-year full-time degree takes the common BBM business foundation and narrows it to marketing. It is taught at BCI Campus in Negombo and is described by the institute as UGC recognised. Years 1 and 2 give a broad grounding in management, accounting, economics, statistics, business information systems, human resources, operations and supply chain, alongside four communicative English modules and soft skills development. Year 3 is where marketing takes over, with consumer behaviour, integrated marketing communication, services marketing, sales management, customer relationship management, brand management, marketing research tools and international marketing. In Year 4 students study digital marketing, strategic management and retail marketing, and choose from topics such as B2B marketing, hospitality marketing, business and society, and public relations. The final year closes with an internship in marketing and a dissertation. Careers named on the page include marketing manager, business development executive, management consultant and entrepreneur.