Data Driven Marketing Professional (DDMP)

About this course

Data Driven Marketing Professional is described by SLIM as a pioneering certificate programme for turning data into marketing and business outcomes. It covers essential data-driven marketing concepts, best practices and emerging ideas. Participants develop a comprehensive data-driven marketing project that uses data instruments, tools and tactics. Learning outcomes include explaining core concepts, assessing the value of data and customer insights, evaluating campaign effectiveness and applying analytical metrics to customer data. It is written for marketers who want a better understanding of customers, decision-makers who need data-driven tactics, and students or aspiring marketers. Duration, fee and intake dates are not published.