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A three-month SLIM certificate on marketing services, from service strategy to building a service-oriented culture, in three short modules.
The Certificate in Services Marketing runs for three months and is organised into three modules: Introduction to Services Marketing, Building Services Strategy, and Uplifting the Services Culture. SLIM states that it is the only services marketing course in Sri Lanka. Its objectives include understanding the nature and scope of services marketing, tackling service-specific challenges, and developing strategies for both marketing services and marketing through services. It is written for customer-focused sales and marketing professionals, services marketing managers, product development staff and people looking for services marketing roles. Entry needs a minimum age of 16, completed O/Levels and good English.
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Level
certificate
Duration
3 Months
Location
Not specified
Fees
On request
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