An Anglia Ruskin MSc in marketing theory, consumer behaviour and integrated communications, accredited by CIM through its Graduate Gateway.
Offered by
Oxford College of BusinessAwarded by
Anglia Ruskin University
MSc Marketing combines marketing theory with consumer behaviour, international marketing, brand management and marketing communications, with attention to digital marketing and global markets. The modules are International Marketing and Brand Management, Principles of Marketing Management, Integrated Marketing Communications and The Experiential Consumer, plus a 60-credit Marketing Major Project. The page says the programme is accredited by the Chartered Institute of Marketing through its Graduate Gateway, so students can work towards a CIM qualification without repeating content. Delivery is online or face to face on Saturdays from 2:30 p.m. to 6:30 p.m., one module at a time, and assessment is by assignment. The qualification sits at RQF (UK) Level 7 and SLQF Level 10, and students are registered as Anglia Ruskin University students. OCB does not publish fees or intake dates on the programme page, so ask the college for current figures before you apply.
A recognised first degree in business or a related scientific discipline, plus at least 3 years of managerial experience.
More than 5 years of senior management experience (General Manager or higher) may also be considered.
Gallery
Level
master
Duration
1 Year
Location
Colombo
Fees
On request
Upcoming intakes
