MBA Digital Marketing

An Anglia Ruskin MBA for managers leading digital strategy, with digital marketing analytics, AI-driven engagement and CMI unit exemptions.

Awarded by

Anglia Ruskin University

LevelMaster
Duration1 Year

Overview

About this course

MBA Digital Marketing is for professionals who want to lead digital strategy and brand decisions. It combines business leadership with digital marketing, analytics and AI-driven customer engagement. The two 30-credit specialist units are Navigating Digital Marketing and Digital Marketing Data and Analytics. Students complete Entrepreneurial Action, a major project on a real business challenge. The page says Finance for Decision Making, Management and Strategy, and Entrepreneurial Action each give exemptions from specific Chartered Management Institute (CMI) units. Delivery is online or face to face on Saturdays from 2:30 p.m. to 6:30 p.m., one module at a time, and assessment is by assignment. The qualification sits at RQF (UK) Level 7 and SLQF Level 10, and students are registered as Anglia Ruskin University students. OCB does not publish fees or intake dates on the programme page, so ask the college for current figures before you apply.

Modules

6 modules
Modules6 modules
-Finance for Decision Making
-Management and Strategy
-Navigating Digital Marketing
-Digital Marketing Data and Analytics
-Organisational Psychology in a Social Context
-Entrepreneurial Action (major project)

Entry requirements

Academic Entry Requirement

Usual route

A recognised first degree in business or a related scientific discipline, plus at least 3 years of managerial experience.

Senior management route

More than 5 years of senior management experience (General Manager or higher) may also be considered.

Application documents
  • A completed application form.
  • A CV covering academic and work history.
  • Certified copies of educational certificates.

Facilities

Gallery

Key information

Level

master

Duration

1 Year

Location

Colombo

Fees

On request

Upcoming intakes

No upcoming intakes listed
Verified informationOct 19, 2026

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