An Anglia Ruskin MSc on strategic brand management, consumer behaviour and digital branding, taught with case studies and a global outlook.
Offered by
Oxford College of BusinessAwarded by
Anglia Ruskin University
MSc Brand Management is for early-career professionals and experienced marketers who want a deeper grounding in brands. It covers strategic brand management, marketing communications, consumer behaviour, brand development and branding on digital and social media. There are four 30-credit modules: Principles of Marketing Management, Personal and Digital Branding, Branding for the Future, and International Marketing and Brand Management. A 60-credit Marketing Major Project closes the programme. Delivery is online or face to face on Saturdays from 2:30 p.m. to 6:30 p.m., one module at a time, and assessment is by assignment. The qualification sits at RQF (UK) Level 7 and SLQF Level 10, and students are registered as Anglia Ruskin University students. OCB does not publish fees or intake dates on the programme page, so ask the college for current figures before you apply.
A recognised first degree in business or a related scientific discipline, plus at least 3 years of managerial experience.
More than 5 years of senior management experience (General Manager or higher) may also be considered.
Gallery
Level
master
Duration
1 Year
Location
Colombo
Fees
On request
Upcoming intakes
