Advanced Certificate Course in Digital Marketing and Brand Management

A four-month advanced certificate on brand strategy, SEO, Google Ads, social media, AI-driven personalisation and ethical branding.

NIBM

Offered by

National Institute of Business Management (NIBM)

LevelCertificate

Duration4 Months

Study modefull-time

Overview

About this course

This four-month advanced certificate from NIBM's School of Business is taught in English, full time or part time, at Rajagiriya, Kandy and Kandy KIC. The 32 topics are grouped around marketing and buyer behaviour, brand strategy (positioning, equity, audits, extensions, global branding), digital marketing (planning, social media, content and video, SEO, Google Ads, email and programmatic advertising), emerging technology (AI, chatbots, e-commerce and the metaverse), digital copyright and personal branding, ethics and social responsibility, plus a guest lecture and final presentation. The fee is LKR 75,000 plus LKR 2,000 registration. Three entry routes exist: a completed certificate in digital marketing or graphic design; two A/L passes plus five O/L credits including Mathematics or ICT and English; or an O/L pass with a year of industry experience.

Modules

6 modules

Modules6 modules

Marketing and buyer behaviour

Brand strategy

Digital marketing

Technology and emerging topics

Branding and ethics

Guest lecture and final presentation

Entry requirements

Academic Entry Requirement

Entry routes (any one)

Completed certificate programme in Digital Marketing or Graphic Design
At least two GCE A/L passes plus a GCE O/L pass with five credits including Mathematics or ICT and English
GCE O/L pass plus at least one year of industry experience in design, video production or animation