Professional Certificate in Search Engine Optimization (SEO)

About this course

The SEO certificate from the IIT Professional Development Unit is a six-week part-time programme held on Saturdays from 9.00 am to 1.00 pm in Colombo, classroom-based with distance learning also listed. Each week has a theme: an introduction to SEO, keyword research and on-page optimisation, off-page optimisation and link building, Search Console skills, Google updates and algorithms, and avoiding negative SEO. Learners finish with a framework for evaluating and improving a website's search visibility. Digital marketers, bloggers, copywriters, business owners and marketing team leaders are listed as the audience. No entry requirement is stated.