MSc Strategic Marketing

An 18-month part-time Cardiff Metropolitan University master's in strategic marketing with omnichannel, brand and consumer insight modules.

ICBT

Awarded by

Cardiff Metropolitan University

Next intake: January 2027
LevelMaster
Duration1.5 Years
Study modepart-time
CampusColombo

Overview

About this course

This part-time MSc from Cardiff Metropolitan University builds advanced analytical, problem-solving and ethical decision-making skills for strategic marketing management roles. Semester one covers omnichannel marketing, strategic marketing management and social media and influencer marketing, with optional modules in brand and advertising management or strategic global marketing. Semester two covers consumer insights and marketing intelligence, with options in content marketing or creativity and innovation. The final semester is a dissertation. It runs for 18 months with intakes in January and August at the Colombo and Matara (Southern) campuses.

Modules

10 modules
Master's Modules10 modules
Omnichannel MarketingSemester 1
Strategic Marketing ManagementSemester 1
Social Media and Influencer MarketingSemester 1
Effective Brand and Advertising Management (optional)Semester 1
Strategic Global Marketing (optional)Semester 1
Consumer InsightsSemester 2
Marketing IntelligenceSemester 2
Content Marketing (optional)Semester 2
In Search of Creativity, Innovation and Difference (optional)Semester 2
DissertationSemester 3

Entry requirements

Academic Entry Requirement

Degree Route
  • An undergraduate degree from a recognised university with a minimum 2:2 in a related field such as business, marketing, media studies or psychology.
  • A marginally related undergraduate degree plus at least two years of relevant work experience in marketing.
Professional Route
  • A professional or other equivalent qualification deemed acceptable by Cardiff Metropolitan University.
  • A minimum of five years of relevant work experience in marketing, management, digital marketing or related areas.

Facilities

Gallery

Key information

Level

master

Duration

1.5 Years ยท part-time

Location

Colombo, Matara

Fees

On request

Upcoming intakes

Verified informationOct 14, 2026

Related study areas

MarketingAdvertising & Brand ManagementBusinessMedia

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