Bachelor of Management Honours in Marketing

About this course

This four-year honours degree combines a business management foundation with a marketing specialisation. Early modules introduce management, economics, accounting, statistics, computing and communication, and the second year includes industrial or business training. The specialist content sits mainly in the later years. Students study customer relationship management, international business, management information systems and research methodology, then move to global and cross-cultural marketing, consumer behaviour, marketing research, marketing communications, strategic marketing case analysis and brand simulation. The degree closes with a marketing field project. According to the course page, the programme covers current topics such as digital marketing, social media marketing, event marketing, digital strategy and brand management, and it includes real-world projects and internships. Horizon Campus states that the degree is recognised by the Sri Lanka Institute of Marketing (SLIM) and that graduates receive exemptions from SLIM professional qualifications, including the Post Graduate Diploma in Marketing. Career areas listed include market research, digital and social media, branding, event management, advertising and marketing communications, sales and customer relations.