MSc in Digital Marketing Communications
Sri Lanka's first British Masters Degree in Digital Marketing Communications, designed to align students with modern digital marketing trends and equip them with advanced skills in marketing communications strategy.
Overview
About this course
UCL is proud to launch Sri Lanka's first British Masters Degree in Digital Marketing Communications. The programme is designed for individuals passionate about elevating their expertise in digital marketing and caters to a diverse audience seeking to advance their careers in the rapidly evolving digital landscape. This programme provides a comprehensive grounding in digital marketing communication strategy, consumer psychology, and applied social media marketing. Students develop both theoretical knowledge and practical skills, culminating in an independent research project on a topic of their choosing within the field of digital marketing.
Why choose this course
Sri Lanka's first British Masters in Digital Marketing Communications
Delivered in partnership with the University of Lancashire, UK
Covers digital strategy, consumer psychology, and social media marketing
Concludes with an independent research project
What you will learn
Digital marketing communication theory and strategy
Social media and search engine marketing and optimisation
Consumer behaviour and psychology in the digital era
Neuromarketing approaches including brain imaging and eye-tracking
Critical thinking and reflective practices for postgraduate study
Independent research planning and conduct
Skills you will gain
At a glance
Level
Postgraduate
Duration
12 months
Full-time
Location
Intakes
N/A
Entry Requirements
Entry Requirements
Bachelor's degree with a minimum second-class lower division
Professional qualifications equivalent to a UK Degree (CIM, SLIM, CIMA, ACCA)
Relevant work experience demonstrating aptitude for master's-level studies (conditions apply)
UCL Alumni are eligible to apply
Course Structure
Contemporary Digital Communications
BM4000 • Core
Develops understanding of digital marketing communication theory and practice, identifying strategic issues and evaluating opportunities for improved communication within complex customer ecosystems.
Digital Marketing and Applied Social Media Marketing Strategies
BM4001 • Core
Investigates strategic approach of digital marketing within the business environment, including social media and search engine marketing/optimization.
Consumer Psychology in the Digital Era
BM4002 • Core
Provides introduction to consumer behaviour from psychological perspective and explores its relation to online consumer society.
Critical Thinking Skills for Postgraduate Study
BM4019 • Core
Develops postgraduate study and learning skills within academic context, encouraging learners to apply critical thinking, learning skills, and reflective practices.
Research Project
BM4200 • Core
Final research project completed on a topic of student's interest in digital marketing. Equips students to independently plan and conduct research projects.
Fees and Funding
Tuition Fees
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Frequently Asked Questions
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Course Facts
Location
Colombo
Duration
12 months | full-time
Upcoming Intakes
Tuition Fees
total
Course fee: LKR 748,000
