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Diploma
Chartered Institute of Marketing (CIM) Qualifications
Diploma
A 12-month part-time diploma on building, measuring and managing brands, with a hands-on brand launch and exposure to the SLIM Brand Excellence Awards.
The Diploma in Strategic Brand Management is a 12-month part-time programme that SLIM describes as the only specialised brand management course in Sri Lanka. It aims to give sound knowledge of brand theory from functional to strategic level, the competencies of the brand-building process, the ability to design and manage branding exercises, and confidence in building, measuring and managing brand equity. Highlights listed are hands-on experience with a brand launch, a mix of practical and theoretical content, and exposure to national events such as the SLIM Brand Excellence Awards. It targets assistants to brand managers, brand executives, people outside brand roles and entrepreneurs.
A marketing special degree, or a degree in another discipline with a marketing job.
PCM with O/L, PGDIP, NDSM or another recognised qualification, plus one year of marketing experience.
At least five years in branding at executive level or above.
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Level
diploma
Duration
1 Year ยท part-time
Location
Not specified
Fees
On request
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