PSB Diploma in Business Administration (Digital Marketing)

About this course

The digital marketing route of the PSB business diploma prepares students for digital marketing roles. The page lists digital strategy, consumer behaviour, social media marketing and search engine optimisation. Three specialist units, Digital Engagement and Loyalty, Digital Analytics and Digital Marketing Strategy, are taught in the second semester, after a first semester of shared business subjects. Students finish with Business Decision Making and Management. Graduates can pursue degrees at overseas universities, with possible credit exemptions subject to each university's approval. Twelve months over three semesters, nine units, with classes on Monday and Friday from 8:00 a.m. to 12:30 p.m. and Wednesday from 1:00 p.m. to 4:30 p.m. OCB does not publish fees or intake dates on the programme page, so ask the college for current figures before you apply.