Bachelor of Management Honours in Marketing

Become a strategic thinker, creative leader, and marketing innovator through a balanced, practice-oriented learning experience combining academic excellence with industry expertise.

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Overview

About this course

The Bachelor of Management Honours in Marketing at KIU is designed to develop future-ready marketing professionals equipped with strong analytical, creative, and strategic capabilities. This programme blends theory with practice, enabling students to understand consumer behaviour, build strong brands, manage digital platforms, and design effective marketing strategies for both local and global markets. Delivered by a team of qualified and experienced academic staff with industry and research expertise, the programme ensures a balanced and practice-oriented learning experience. Marketing students at KIU enjoy a dynamic environment enriched with student societies, academic workshops, competitions, industry talks, and leadership development activities.

Why choose this course

Industry-relevant and future-oriented curriculum

Strong emphasis on digital marketing and analytics

Practical exposure through projects, case studies, and internships

Student-centred learning environment with mentoring support

Industry connections including partnerships with SLIM and leading marketing stakeholders

What you will learn

1

Strategic Marketing Planning

2

Consumer Behaviour and Market Insights

3

Brand Management and Advertising

4

Digital and Social Media Marketing

5

Marketing Research and Analytics

6

Integrated Marketing Communications

7

Sales and Relationship Marketing

Skills you will gain

Strategic thinkingCreative leadershipMarketing innovationAnalytical capabilityTeamworkProfessional growth

At a glance

Level

Undergraduate

Duration

4 years
Full-time

Location

Onsite campus

Intakes

September

Entry Requirements

Entry Requirements

  • At least three (3) simple passes (S) in any stream in one and the same sitting at the GCE Advanced Level Examination conducted by the Department of Examinations of Sri Lanka, or equivalent qualification

Course Structure

Fees and Funding

Tuition Fees

Choose your fee category to see applicable costs

Local fees information not available

Payment Options

There are also many discount programmes that you may be eligible for discount schemes
Early Bird Discounts for All Degree Programmes - Offered in every intake for registrations completed before the specified date.
Suwaviruvo Discounts - Offered to nursing students as appreciation for their incredible contribution to the healthcare sector.
MBA Discount for Tri Forces - A special discount is designed for Tri Forces members enrolling in the MBA programme at KIU. This discount was introduced to appreciate the Tri Forces’ remarkable contribution to national security.
Bank Loans - BOC, HNB

Scholarships & Discounts

KIU is spreading its wings to support the financial endeavors of students by providing ample scholarships and discount opportunities.
KIU SCHOLARSHIP ON A/L RESULTS - Scholarships are granted based on students’ GCE A/L results. Under this scheme, students can obtain up to 30% off course fees.
NTS Rank and Island Rank Scholarships for Nursing Students - Scholarships are awarded based on the NTS rank and Island rank achieved in the NTS examinations. Under this scheme, scholarships are offered up to NTS 3rd place and Island rank 10th place.

Frequently Asked Questions

Here are answers to common questions about this course

Course Facts

Location

Colombo

Duration

4 years | full-time

Upcoming Intakes

Verified informationMay 15, 2026

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