Higher Diploma in Digital Marketing

About this course

This part-time Higher Diploma from ICBT builds practical digital marketing skills and strategy knowledge. It suits young marketing professionals, IT managers, small business owners and entrepreneurs. The first stage covers business communications, introduction to marketing, fundamentals of management and managing information systems. Later stages cover digital marketing, consumer behaviour in digital environments, analytics, email marketing, display and video advertising, website design and optimisation, search engine optimisation, mobile and social media marketing, content marketing, digital innovation and entrepreneurship, and digital strategy and planning. It runs over 24 months with intakes in March, August and November at the Colombo and Kandy campuses, and leads to the BSc (Hons) Digital Marketing Management final year.