BA (Hons) in Marketing - London Metropolitan University (UK)
A comprehensive BA (Hons) in Marketing that blends cutting-edge theory with hands-on practical experience, preparing you for immediate industry impact with the flexibility to graduate early with an HND or study internationally.
Awarded by
London Metropolitan University
Overview
About this course
The BA (Hons) in Marketing curriculum at ESOFT is carefully designed to provide a comprehensive and deep understanding of the dynamic marketing landscape. It uniquely blends essential theoretical knowledge with extensive hands-on training, ensuring you actively apply concepts rather than merely learning them. You will engage critically with cutting-edge marketing theories, applying them to contemporary industry scenarios and real-world business cases. The programme is delivered by experienced marketing professionals and academic panels who bring invaluable real-world context into the classroom. Guest speakers from various industries share diverse perspectives and networking opportunities. This course is developed to align with current industry demands, preparing you for a successful marketing career from day one. Practical work placements foster problem-solving, self-reflection, and vital industry competencies, while language modules support international career aspirations. This degree programme offers unparalleled flexibility. You have the option to start working after completing your second year, graduating with an HND qualification, then return later to complete your full degree with a chosen specialisation. You may also transfer to a partner university in the UK after fulfilling L4 and L5 qualifications in Sri Lanka.
Why choose this course
Delivered by experienced marketing professionals with current industry insight
Practical work placements and guest speaker series for real-world exposure
Flexible exit point at Year 2 with an HND, with option to return for the full degree
Language modules supporting international career aspirations
What you will learn
Core marketing methodologies, campaign planning, and strategic execution
Consumer behaviour analysis and market research techniques
Digital marketing, brand management, and product marketing
Professional communication, self-reflection, and industry competencies
Skills you will gain
At a glance
Level
Undergraduate
Duration
3 years
Full-time
Location
Intakes
N/A
Entry Requirements
Entry Requirements
Sri Lanka A/L (3 passes) or equivalent foundation qualification
Applicants with an HND or equivalent Level 5 qualification may be eligible for direct entry into Year 3 (Top-Up)
English language proficiency is required; applicants may be asked to demonstrate competency
Course Structure
Business and Business Environment
HND-BM-MKT-001 • —
Compulsory
Marketing Processes and Planning
HND-BM-MKT-002 • —
Compulsory
Human Resource Management
HND-BM-MKT-003 • —
Compulsory
Leadership and Management
HND-BM-MKT-004 • —
Compulsory
Fees and Funding
Tuition Fees
Choose your fee category to see applicable costs
total
Application fee: LKR 25,000
Frequently Asked Questions
Here are answers to common questions about this course
Course Facts
Location
Colombo
Duration
3 years | full-time
Upcoming Intakes
Tuition Fees
total
Course fee: LKR 1,620,000
Application fee: LKR 25,000
