A four-year marketing degree with retail and branding at its centre, plus digital marketing and a consultancy project.
Offered by
CINEC CampusThe BBM (Hons) in Marketing is a four-year full-time degree from the Faculty of Management and Social Sciences at CINEC Campus. CINEC points out that every industry needs branding and marketing and that qualified people are in short supply, and helps students find an internship in the second half of the final year. The programme leans towards retail and branding. Students study fundamentals of retailing and branding, brand innovation and development, packaging and logistics, service marketing, retail buying and negotiation, customer relationship management and digital media marketing. Optional subjects in year three include stores and warehouse management, retail marketing management, pricing, risk management, project management and retail purchasing. A retail business consultancy project, global retailing, a dissertation and industrial training complete the degree.
Three "S" passes in any stream.
Any qualification of comparable standing recognised by the UGC or Ministry of Education of Sri Lanka, such as Pearson or Cambridge, with three passes in any stream.
Gallery
Level
bachelors
Duration
4 Years ยท full-time
Location
Colombo
Fees
On request
Upcoming intakes
